Description:

Learn how to design and plan a comprehensive digital marketing strategy from scratch with this course. Understand the different components of the digital marketing ecosystem and how to tailor a plan that fits your business needs.

Key Highlights:

• Understand the importance of digital marketing strategy development
• Learn about the different digital marketing channels and tactics
• Discover how to conduct a digital marketing audit and analysis
• Develop a customized digital marketing plan for your business

What you will learn:

• Ecosystem Designing:
  Learn how to design a digital marketing ecosystem by understanding the different channels, tactics and tools that can be utilized depending on your business needs.
• Strategy Planning:
  Learn how to strategically plan and execute digital marketing campaigns by defining goals, targeting audience and identifying key metrics.
• Analytics and Optimization:
  Discover how to analyze and optimize your digital marketing campaigns by leveraging key performance indicators and continuous testing and improvement.
• Marketing Technology:
  Learn about the different marketing technology tools that can help you optimize and automate your digital marketing campaigns.